Food packaging bags are an important means to improve competitiveness and promote sales. Exquisite packaging can conquer buyers psychologically and increase their desire to buy. In the supermarket, packaging acts as a silent salesman.As the market competition changes from the competition of product internal quality, price and cost to a higher level of brand image competition, the packaging image will directly reflect the image of the brand and the company.Modern packaging design has become an important part of corporate marketing strategy. The ultimate goal of corporate competition is to make their products acceptable to consumers, and product packaging contains product description information such as company name, company logo, trademark, brand features, product performance, component capacity, etc. Therefore, the packaging image is more important than other advertising media. More direct, vivid, and more widely oriented to consumers. When consumers decide to buy, they will get a more intuitive and accurate brand and corporate image from product packaging.As a commodity, food has the characteristics of daily consumption and general consumption, which makes it more important to convey and establish a corporate brand image through packaging.
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