More than 80% of the information of the color of the package comes from the vision. If the designer’s grasp and use of the color of the package can directly reflect a certain characteristic of the internal item, this kind of product is likely to become the first choice of the buyer. According to the inherent color of the product or the attribute of the product, the use of visual color is an important means of color design. For example, the packaging of food such as cakes and snacks is mostly yellow, and the beverages such as tea, coffee, whiskey, beer, etc. are mostly brown. The packaging of lemon shampoo in cosmetics is designed to be lemon yellow. The use of the color of the commodity itself to reproduce the color of the packaging can best give people the association of the same origin, and thus have an impression of the basic concept of the inner object. Of course, there are also the opposite phenomenon. Some design masters boldly use color contrast to achieve better and more exotic effects, but if the proportion is not well controlled, it will be counterproductive. Composite packaging bags, aluminum foil bags, plastic packaging bags The combination of packaging patterns and patterns should be considered from three aspects: one is the way of organization; the second is the theme of expression; the third is the style of display. In terms of organization, more geometric compositions, abstract compositions, and figurative or materialized compositions are used. At present, those who use geometric or abstract compositions are mostly cosmetic or daily necessities. The figurative or materialized structure is the most popular in food packaging. Some simply open a window on the packaging, or use a transparent plastic bag, so that people can see the contents directly. In terms of expressing the theme, although the way of expression is different, the purpose is very clear. In the form of combination, some focus on text, some focus on physical objects, and some combine both. Whichever form it takes, it must be connected to the inner object in order to show the distinctness of the theme. In the expression of the theme, attention should also be paid to reducing complexity and simplicity. Whether it is text or patterns, we should strive to achieve a single pattern, prominent theme, simplicity and clarity. The connotation of packaging is mainly manifested in three aspects: the appeal of packaging, the interestingness of the picture, and the organic combination of product image and corporate culture. In addition, the delicacy of packaging is also an indispensable and important factor for good packaging, mainly including: first, the exquisite color, the second is the exquisite pattern design, the third is the exquisite packaging production, the three are indispensable. [plastic bag][food packaging][food bag][aluminum foil bag]
Three charms of food packaging bags
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